My book, The Expert Prompt, went live on Amazon today (paperback and Kindle editions).
This book offers a different way of thinking about AI than I see flooding the feeds on LinkedIn and elsewhere.
Why I Wrote This Book
Most of the AI advice out there skips a step. The guides that start with “Set up your project folders” or “Here are 50 prompts for marketers.” That’s all step two. A lot of people are staring at a prompt box, not sure what to type or whether it will help or waste their time.
I know how that feels. I was there.
But it’s bigger than that. People I know are being told to use AI in their work with no guidance on how to do that. Some are scared it will replace them. Others are being told they should double or triple their output, with no explanation of how that’s supposed to work. There’s real fear around this, and most of the advice out there isn’t addressing it.
And the AI content that is everywhere? It is generated, not led. Volume without expertise. That’s not what this book is about, either.
AI is the most powerful tool I’ve experienced in 30 years of building things on the web. But only if you take the wheel. I wrote this book because I love seeing the moment it clicks for someone, when they stop asking, “What do I type?” and start asking, “What can I create now?” I wanted to put that in one place.
Recent projects:
- Completely revamped this site (April 2026)
- Launched Bassists.com (March 2026)
Next up:
- Pulling out my old notebooks to see what other ideas I want to tackle now, with AI assistance.
Last updated: May 21, 2026