I help companies get real value out of AI. The work rests on one idea that runs against most of what you’ll read: your people’s expertise is what makes AI worth anything. The companies getting real results from AI aren’t the ones with the best tools. They’re the ones whose experienced people picked the tools up and ran.

I’ve spent 31 years as a platform architect and product leader on the web: platforms, custom CMS solutions, and the systems underneath sites reaching millions, including Squidoo, which I co-founded with Seth Godin. Architecture work is seeing the connections and mapping the route before anything gets built, and that turned out to be the exact skill AI rewards. I’ve used AI daily since early 2023: presenting on it to an entire company for more than two years, leading AI workshops, and helping people at every level of experience bring it into their real work. I wrote The Expert Prompt, a book about using AI the way it works best: with your experience leading.

How the work starts: a workshop.

The workshop shows your team what their own expertise makes possible with AI. Real projects from my own work, a working method they can use the next morning, and a direct conversation about the fears nobody says out loud. People leave wanting to use the tools. That’s the point, and it’s the opposite of a mandate. Everything runs remotely, which keeps it light for your team, and I’ll travel when the occasion calls for it.

AI Labs: shipping real projects together.

For companies that want to go past the workshop, I embed with a department, and we ship real AI projects together.

We start with one project, chosen carefully: small enough to start this week, real enough that finishing delivers a valuable outcome. The team does the work with AI assistance because they have the expertise. I guide, unblock, and keep the AI honest. When the project ships, the team presents it to the whole company themselves. Then we pick the next, bigger one.

Each project builds on the last. By the end, the department picks and runs its own projects with less of me, and other teams have seen the wins and want their own. Adoption spreads because people see their colleagues succeed, not because anyone was told to.

Who this is for.

I work with small and mid-size companies where leadership can make a decision and move. If you’re the person who can say yes, we can start with a conversation and go from there.

Start a conversation.

If your team wants to get real value out of AI, I’d love to talk.

No pitch deck, no script. Tell me what your team is up against, and I’ll tell you honestly whether I can help.