What started out as a pet project has grown into a full-fledged business and one that often requires a lot more of my time than I ever thought possible. No Treble in a phrase is this: the online magazine for bass players I wished existed, but didn’t. There were plenty of bass-focused sites out there, and many bigger names participating. I don’t like entering spaces where there’s no chance to be #1, and while I knew it would be a big climb, I felt it was possible. It took about three years to get No Treble to that spot, and we’ve never looked back. This niche site now gets over 200,000 unique visits a month, with a Facebook page followed by more than 215,000 people. Even better than all those stats: I met Kevin Johnson, who has become No Treble’s Managing Editor, and even better than that, a person I consider one of my best friends. I hope Kevin and I get to work together for a long, long time. Plus, we get tons of CDs, backstage passes, attending the annual NAMM show, and other shenanigans.