I help people with experience put AI to work, with their expertise guiding it: where it fits, what to hand it, and what it should never touch. One-on-one, that’s coaching. For companies, it’s workshops and hands-on AI enablement. Both run on the idea my book is built on: your expertise is what makes AI worth anything.
Who This Is For: People Who Know Their Work
This is for you if you know your work. Whether that’s 3 years or 30, you have judgment that only comes from doing it, and none of that is going away. You know the difference between an answer that sounds right and one that’s actually right.
Maybe you’re skeptical of AI and don’t want it doing your work for you. Maybe you know it matters and have no idea where to start. Maybe you use it every day and can tell there’s more to it than you’re getting. Or you manage a team and need to bring them along without mandating anything. I work with all four, and that last one is where the company work starts.
One-on-One AI Coaching, on Your Real Work
Your actual problems, not examples, and you’re the one at the keyboard.
- List the work you’re behind on, struggling with, or don’t know how to start.
- List the expertise that work requires, the part you already have.
- List what’s left. That gap is where AI comes in.
That’s the process from The Expert Prompt, run on your real work. You do the work. I guide you through it and show you ways to think about it. Along the way, we set your AI tools up for how you actually work, and where it helps, we automate the parts that should run without you. When something goes wrong, I show you how to work out why, so you can fix the next one yourself.
I don’t build this for you. You build it while I coach you through it, which is why it still works when I’m not there.
A friend once took a consulting gig that was over his head. We worked through one problem together, and for weeks after, he’d text me: “I’m stuck, I don’t know what to tell Claude now.” I answered with the same question: “Did you ask Claude?”
The texts stopped. He still runs that gig today, leading the work with AI filling the gaps. What he needed wasn’t me. It was confidence.
AI Enablement for Companies: Workshops and AI Labs
The company work runs on the same method, with a department instead of one person. I took my last editorial team, skeptical of AI and some of them against it, to voluntary adoption without mandating anything. Leadership asked me to run a company-wide workshop, and I have been running them inside companies since. I work with small and mid-size companies where leadership can make a decision and move.
It Starts with an AI Workshop
The workshop shows your team what their own expertise makes possible with AI. Real projects from my own work, a working method they can use the next morning, and a direct conversation about the fears nobody says out loud. People leave wanting to use the tools. That’s the point, and it’s the opposite of a mandate. Everything runs remotely, which keeps it light for your team, and I’ll travel when the occasion calls for it.
AI Labs: Shipping Real AI Projects with Your Team
For companies that want to go past the workshop, I embed with a department, and we ship real AI projects together. We start with one project, small enough to start this week and real enough that finishing matters. The team does the work with AI, because they have the expertise. I guide, unblock, and keep the AI honest. When it ships, the team presents it to the whole company themselves, and then we pick the next, bigger one. Adoption spreads because people see their colleagues succeed, not because anyone was told to.
Bring Me One Problem
Whether it’s your own work or your team’s, bring me one problem you’re stuck on. Book thirty minutes, and I’ll show you how I’d approach it. We’ll both know whether working together makes sense.