#The Expert Prompt

I go look at the new thing. That got me on the web in 1995 and into AI in 2022. On the Expressions of Leadership podcast: leadership, curiosity, and AI.

AI enablement fails when it starts with the tool. Here's the human-first model I use with teams: name the expertise, name the gaps AI fills, then put the person who did the work on stage.

"The Expert Prompt" is a book about using AI the way it works best: led by your experience, your judgment, and the expertise you've built over years of doing the work. Available now in print and on Kindle.

I led an AI workshop and opened with the org chart. Not to talk about roles or reporting lines, but to remind every person in the room why they were hired. Here's how I think about AI adoption, the fear surrounding it, and why those who embrace it have the advantage.

I bought bassists.com in 1999. Twenty-seven years later, I scoped a custom WordPress music discovery platform and built it with Claude Code in a weekend. Here's how decades of experience with content architecture and taxonomy made that possible.